CMA Finalist!

We are thrilled to announce that Keylite is a finalist in the Construction Marketing Awards 2021, for our #KeyliteMission initiative. The aim of the Keylite Mission is to get merchants involved in the Keylite Academy, provide product training at a time to suit them, and raise sales for local branches.

Our latest figures show sales increased by 7.7% since the Keylite Mission began in June. With 74 merchant groups involved, nearly 670 ‘special agents’ taking part, and new prize draw winners each month.
The Keylite Academy was created with merchants in mind after traditional on-site training methods seemed to resurface the same issues over again due to time and travel restrictions.
The ‘mission’ is to complete each module in the Keylite Academy and become a Keylite Special Agent. Running until the end of November 2021, merchants must complete the nine modules in the Academy to be in for a chance to win special agent gadgets.

Steve Binley, Branch Manager of Buildbase Stowmarket commented “Keylite Academy has been a massive help to me by re-capping on what I already knew about Keylite and finding about the new products, the benefits and the USPs. This extra knowledge and insight really does build my confidence in the product and Keylite as a company, which in turn enables us to sell the product, the service and the ethos to our customers.”

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